In the clear aligner space, clinical results are only one part of the story. True success also depends on continuous learning, collaboration and shared experiences. Roundtable discussions create a space for doctors to exchange insights, tackle real cases,and build the confidence needed to grow their practice. This blog post will explore why these peer-to-peer discussions matter, how to structure them effectively and the impact they may have on clinical performance and brand engagement.
How to Design Roundtables That Work
Group doctors with similar experience levels
The most impactful roundtables aren’t about putting the most experienced doctors in one room, they’re about striking the right balance. Grouping doctors within similar levels of experience ensures the conversation stays relevant, relatable and actionable. It creates a comfortable environment where participants speak the same clinical language, which encourages open dialogue and deeper engagement.
Add a skilled moderator
Adding a skilled moderator like an expert in clear aligners can help guide the conversation, give deeper insight and introduce best practices and techniques without making the session feel like a lecture. This allows doctors to learn from each other while benefiting from an expert perspective.
Keep it small and focused
To keep the conversation dynamic and inclusive, it’s best to limit roundtable sessions to a maximum of 10-15 doctors. This ensures everyone has the chance to contribute meaningfully without the environment feeling crowded or overwhelming.
The Real Value of Roundtable Discussions
Encourages Doctors to Take on More Complex Cases
Doctors may hesitate to tackle complex cases. Roundtables offer a comfortable and a collaborative environment for doctors to ask questions and present cases that they may be hesitant to treat and learn from others’ experiences. This type of support can help doctors boost their confidence and encourage them to expand on the types of cases they are comfortable treating.
Drives Case Utilization and Practice Growth
Doctors who attend roundtable discussions often report increased case submissions. These sessions increase motivation and encourage doctors to recommend aligners more frequently to their patients with confidence.
Builds a Community of Doctors
Roundtables can do more than just education, they create a community. They connect like-minded professionals who can learn from each other, share challenges and offer ongoing support. This sense of community plays a key role in long-term clinical and business success.
Drives Consistent Brand Engagement
Roundtables can serve as a meaningful touchpoint between the brand and its network of doctors. When doctors regularly engage in sessions that they feel heard, supported and challenged to grow, it reinforces a deeper connection to the brand. These interactions can show that the brand is invested in their long-term success and can create a strong sense of trust, loyalty and ongoing engagement.
What We’re Seeing with our Direct-to-Dentist Brand: Eon Aligner
At Eon Aligner, our direct-to-dentist brand, we’ve made roundtable discussions a key part of our clinical engagement and doctors can’t stop talking about them. By focusing on shared experiences and creating space for open dialogue, these sessions leave participants feeling energized, equipped, and more confident in treating aligner cases. We’ve seen firsthand how this translates into increased motivation and more complex case submissions.
Conclusion
Roundtable discussions are more than a learning tool, they’re a strategy. For clear aligner brands looking to elevate their doctors' performance and deepen their clinical engagement, roundtable discussions can drive measurable results. All you need to do is match the right doctors, focus on real-world insight and create space for honest dialogue and you’ll have a formula that motivates doctors to grow their practice while staying loyal to their brand.
.avif)
